Ressence Type 5 diving watch fights water with oil
Diving watches are notoriously bulky affairs, and it isn't just for looks. The heavy construction and thick crystals are necessary to keep the timepiece from imploding in deep waters. The Ressence Type 5 recreational diving watch takes a different approach by adopting a shape inspired by sea turtles and filling it with oil, which not only makes it more pressure resistant, but also makes it readable underwater from any angle.
Ad [post_ad]
The Ressence Type 5 The Ressence Type 5 is designed to be smaller and lighter than conventional mechanical dive watches The Ressence Type 5 components The Ressence Type 5 recreational diving watch
If you've ever gone scuba diving, you may have noticed that dive watches are often very difficult to read due to what's called "total internal reflection." Underwater, the refraction in an air-filled space behind watch crystals turn them into mirrors, so to read the time it's necessary to look at the dial straight on. Since keeping one eye on the time is vital for safe diving, it's a common and constant irritation.
By immersing the entire movement and dial in 37.5 ml of oil, the Ressence Type 5 design eliminates the refraction and reflection, so the dial can be read from any angle. In addition, the oil provides a magnifying effect and gives the illusion that the crystal isn't there. It's a solution that's been used for some digital watches, but Ressence says that this is a first for a mechanical watch.
Another advantage is that since oil isn't compressible, the Type 5 eliminates the need for a heavy case and crystal. The oil also lubricates all the components and suspends the parts, so they're effectively working in zero gravity. This means less power is needed to drive the movement and it's more accurate.
The Type 5 is sealed in a 46 x 15.5 mm titanium grade 5 case rated to 10 ATM with domed, anti-reflective, sapphire crystals front and back. Inside, there are two sealed chambers. The upper one contains the movement and dial and is filled with oil, while the lower one contains the counterweight for the self-winding mechanism. There is no physical connection between the weight and the movement. Instead, micro-magnets transmit the power from the spinning weight to the mainspring. Meanwhile, the fields are engineered to remain close to the magnets, so they don't interfere with the movement.
The 60-jewel Ressence Orbital Convex System (ROCS) 5 movement is made of 142 components with a 36-hour power reserve, which drives a three-dimensional revolving bridge architecture. There's no crown for setting or winding – Ressence has improved water resistance by using the sapphire case reverse for both functions. When set to "lock" the internal gasket is compressed. Switching it to "set" allows the back to turn, which sets the watch and winds it simultaneously. In addition, the arrangement allows for an ergonomic fit for lefties and righties.
In addition, the movement has a compensating bellows system that extends and compresses to counteract the expansion and contraction of the oil in extreme temperatures from minus 5º to 55º C (23º to 131º F).
The convex titanium dial of the Type 5 shows that there's more to it than just oily clockwork. It has a main hand for displaying minutes and three eccentric biaxial subdials for the hours display, a runner display of 90 seconds, and a thermal gauge. The latter is a mechanical gauge that displays a readout of a combination of the oil temperature and that of the wearer's wrist.
The party piece of the Type 5 is that the dials aren't static, but revolve about the main disc, which Ressence claims produces a more intuitive readout. In addition, the indicators are filled with blue and green Superluminova for day and night use.
In AdWords, you can create compelling video ads with TrueView ad formats. With TrueView ads, you don't pay for random impressions or maybe-they-saw-its. Viewers have to choose to watch your video or there's no charge.
It's a win-win: Viewers see videos they're curious about, and you get more views from an audience you know is interested. Because you choose what you want to pay for a view, you get the right audience at the right price. Unlike cost-per-click (CPC) pricing, you won't need to pay every time your ad is shown.
Freedom to customize: You can also run videos longer than 30 seconds, so you can experiment with different formats. You can try longer product demos, customer testimonials, or a how-to video demonstrating your product in action.
Broad reach: TrueView ads can appear on both YouTube and other publisher sites in the Display Network for desktop computers and high-end mobile devices. Note that video content for TrueView ads must be hosted on YouTube.
With TrueView in-stream ads, you pay when a viewer watches 30 seconds of your video (or the duration if it's shorter than 30 seconds) or engages with your video, whichever comes first. Video interactions include clicks on the call-to-action overlays (CTAs), cards, and companion banners. Unlike cost-per-click or cost-per-thousand impressions pricing, you won't need to pay every time your ad is shown. While video content for TrueView ads must be hosted on YouTube, TrueView ads can appear on both YouTube and other publisher sites in the Google Display Network for desktop computers and high-end mobile devices.
You made the effort to create a great ad campaign. Now let's make sure that your ads are actually reaching customers.
How you're billed
How you're billed depends on your payment settings and what you pay with. Most advertisers pay for AdWords usingautomatic payments, which means that you're charged after you have accrued advertising costs. (You can also make manual payments at any time to control your costs.)
With automatic payments, Google automatically charges your primary payment method when one of these things happens (whichever comes first):
30 days have passed since your last automatic charge, or
New charges reach a preset amount, known as your billing threshold
How the billing threshold works
Your billing threshold is initially set at a certain amount. Each time that your account hits its threshold before the 30-day billing cycle has ended, your threshold increases, up to the highest threshold. Thresholds vary per account, country and currency, so make sure that you check in your account to see what your current threshold is. Note: The amount that is billed may be slightly over the threshold if your account accrues costs quickly.
You won't be emailed or notified when your billing threshold increases, so check your account to find your current threshold.
Check your threshold in the "How you pay" section. Your current threshold is shown in the phrase "after [your threshold amount] is accrued or every 30 days, whichever comes first".
DO THIS NOW IN YOUR ACCOUNT
Reviewing and managing your billing information
Use the Billing pages under the gear icon as your one-stop-shop for paying for your advertising costs and managing your billing.
Here are the components that make up your Ad Rank and contribute to your ad position:
Bid – With cost-per-click bidding (CPC), the most common bidding type, this is your maximum CPC bid, the highest amount that you're willing to pay for a click on your ad.
Ad relevance – Measures how closely related your keyword is to your ads.
Landing page experience – Estimates how relevant and useful your website's landing page will be to people who click on your ad.
Expected click-through rate – Measures how likely it is that your ads will get clicked on when shown for that keyword.
Expected impact of ad extensions and other ad formats – Takes into account the relevance, click-through rates, and the prominence of the extensions (such as sitelinks or call extensions) or formats on the search results page.
Because the auction process uses a mix of different factors to determine your ad's position, you can still win a higher position with high-quality ads, landing pages and extensions – even if your competition bids higher than you. Find out more about Ad Rank and ad position.
What you can do about your ad's position
The ad auction process repeats for every search on Google, each time with potentially different results, depending on the competition at that moment and which ad you use. So don't worry if your position on the page fluctuates – it's normal for it to vary each time.
If you want to try to boost your ad's position, then you'll need to beat your competitors by improving ad and landing page quality, adjusting your bid amounts or adding new ad extensions (or improving the ones that you have).
Advertising online with AdWords can help your business to reach new customers at just the right moment, on the right devices. This interactive guide is designed to help you build an AdWords campaign that's specific to your business goals.
In each section, we'll ask you a few simple questions about what you want to achieve, then deliver customised recommendations and instructions to help you to make the most of your AdWords investment.
New to online marketing? No problem. You'll probably want to start off with the first guide in our series, What you need to know about online marketing. When you're ready, come back here to put what you've learned into practice!
Create a new AdWords account and your first campaign at any time by visiting the AdWords homepage at https://adwords.google.co.uk . Then, we'll take you through these steps:
We’ll ask you for some basic information, such as your email address and website. (If your business doesn’t have a website, you can still run ads using AdWords Express.) Click Continue to proceed.
Next, we'll ask you to sign in.
If you already have a Google account (in other words, if you use any other Google product, such as Gmail), enter your Google email address and password, then click Sign in.
If you don’t have an existing Google account, or want to use a different sign in, just click Create an account at the bottom of the screen and follow the instructions to create and confirm your new Google account.
Now you’re ready to create your first ad campaign. Don’t worry, you won't be charged for selecting any of these options, and you can always make changes later. We’ll walk you through how to:
Set your daily budget
Choose your target audience
Decide where you’d like to reach them online
Select the keywords that can trigger your ads to show
Set your bid
Write your ad
When you're ready, click Save and continue.
On the "Billing" page you'll enter your billing information, which determines when and how you'll pay for your ads. You’ll also set your time zone, a setting that applies to your entire account and can’t be changed later. (If you select your billing country from the drop-down menu and aren’t prompted to enter your billing information, you'll need to enter it after you've created your AdWords account. See the note below for instructions.)
Click Save and continue.
Take a moment to review your account and campaign settings. If you find anything that you'd like to change, click "Go back" until you reach the page that you’d like to revise. Otherwise, tick the box when you’re ready to agree to the AdWords Terms and Conditions and click Finish and create.
Congratulations! You've signed up for AdWords and created your first ad campaign. We’ll send you an email once your ad is approved (usually within one working day).
Tip
Ads [post_ad]
Do you have a personal Google Account, but want to use AdWords for business? We recommend keeping separate business and personal Google Accounts, so consider creating another Google Account in this step.
For example, use one Google Account for products that you use specifically for business, such as AdWords and Google Shopping. You can link a business credit card and your professional contact information to this Google Account. Use your personal Google Account for products that you enjoy for personal use, such as Blogger and Google Groups. You can link a personal credit card and your personal contact information to this Google Account.
Learn about the building blocks of your AdWords account: campaigns, ad groups, and ads. Find out how to set up a campaign that meets your business goals, and how to use ad groups to organize your ads. Choose from different types of ads to attract the right customers.
Create your first ad group
After you've saved your campaign settings, you'll be taken to the "Create ad and keywords" page. This is where you’ll create the first ad group within your campaign. Each ad campaign consists of one or more ad groups. If you create a "Search Network only - Standard" campaign, you can add multiple ad groups on the "Create ad groups" page.
About ad groups
An ad group is made up of a set of keywords, ads, and bids. Each ad campaign consists of one or more ad groups.
Ad groups allow you to group your keywords with the most relevant ads. This helps ensure that you show the most relevant ad when someone searches for a particular word or phrase. We recommend creating separate ad groups for the different product types you offer.Ads [post_ad]
Example
Let’s say you’re a caterer and you want to promote both your wedding and party catering services. You might want to create two ad groups, one for wedding catering and another for party catering.
In your wedding catering ad group, you’ll include keywords related specifically to wedding catering, such as “wedding banquet caterer” or “wedding party.” Then, you’ll create several ads specifically about your wedding catering service. Because your wedding-related keywords and ads are in the same ad group, your wedding catering ad will show to people searching for that specific service.
You’ll do the same in your party catering ad group, with keywords and ads that specifically address your party catering service.
Windows 10 sends identifiable data to Microsoft despite privacy settings
Windows 10 sends identifiable information to Microsoft, even if a user turns off its Bing search and Cortana features, and activates the software’s privacy-protection settings.
Ads [post_ad]
Analysis by technology site Ars Technica has shown that Windows 10 still contacts Microsoft even when these features are disabled, although some of this is simple and non-identifiable testing for an internet connection.
However, other bits of information sent to and requested from Microsoft, including those associated with the company’s cloud storage service, OneDrive, and to an unknown content delivery network, have a user identification number attached.
The machines used for the test were using a local login to Windows 10, not a Microsoft account, and had OneDrive, Cortana, live tiles and every other privacy-protecting setting active.
Windows 10 also downloaded new tile information from its MSN news and information service, despite the live-tile feature not being active on the test machine. The request had no identifiable information, but was also not encrypted.
“As part of delivering Windows 10 as a service, updates may be delivered to provide ongoing new features to Bing search, such as new visual layouts, styles and search code,” said Microsoft, in response to Ars Technica’s report.
“No query or search usage data is sent to Microsoft, in accordance with the customer’s chosen privacy settings. This also applies to searching offline for items such as apps, files and settings on the device.”
However, the information sent to and requested from Microsoft after customers activated privacy-protecting settings, was not related to search.
Microsoft did not elaborate on what purpose the communications have, or whether it stores or tracks the data, which includes machine identification numbers. The company has not responded to requests for further comment.
Microsoft also released an update to fix a problem with one of its mandatory Windows 10 updates, which should prevent the endless install failure and rebooting issues that users had been suffering from, according to the company.
and choose Billing.
