How to Create ads and campaigns AdWords

How to Create ads and campaigns AdWords 

Learn about the building blocks of your AdWords account: campaigns, ad groups, and ads. Find out how to set up a campaign that meets your business goals, and how to use ad groups to organize your ads. Choose from different types of ads to attract the right customers.

Create your first ad group

After you've saved your campaign settings, you'll be taken to the "Create ad and keywords" page. This is where you’ll create the first ad group within your campaign. Each ad campaign consists of one or more ad groups. If you create a "Search Network only - Standard" campaign, you can add multiple ad groups on the "Create ad groups" page.

About ad groups

An ad group is made up of a set of keywords, ads, and bids. Each ad campaign consists of one or more ad groups.

Ad groups allow you to group your keywords with the most relevant ads. This helps ensure that you show the most relevant ad when someone searches for a particular word or phrase. We recommend creating separate ad groups for the different product types you offer.Ads [post_ad]

Example

Let’s say you’re a caterer and you want to promote both your wedding and party catering services. You might want to create two ad groups, one for wedding catering and another for party catering.

In your wedding catering ad group, you’ll include keywords related specifically to wedding catering, such as “wedding banquet caterer” or “wedding party.” Then, you’ll create several ads specifically about your wedding catering service. Because your wedding-related keywords and ads are in the same ad group, your wedding catering ad will show to people searching for that specific service.

You’ll do the same in your party catering ad group, with keywords and ads that specifically address your party catering service.